A Penske truck is among the cast of supporting characters in Sony’s “The Amazing Spider-Man” which opened nationwide on Tuesday (see photo below). The PG-13 movie is a reboot of one of Marvel’s most popular superhero franchises. Available in both IMAX and in 3D, the film, set in New York City, stars Andrew Garfield, Emma Stone and Denis Leary.
The Penske truck appears on a busy city street during an early scene in which the main character, a young Peter Parker (played by Garfield), dons the iconic costume while flying through the Big Apple in search of criminals.
The product placement was made possible by Studio Services, a California transportation vehicle entertainment firm that Penske contracts with.
In January 2011, the website SuperHeroHype.com posted several photos of filming.
A @PenskeMoving truck appears in #TheAmazingSpiderMan ow.ly/c271M
— Penske Moving (@PenskeMoving) July 5, 2012
By Alen Beljin
You can also see a Penske rental truck in the remake of Straw Dogs. I watched it on starz i believe.
And twice in Incidious!
You can also see a Penske truck in the beginnig of the movie “Drive” with Ryan Gosling
A Penske truck also appears in the movie “I will follow”.
Fantastic
Going to share with our customers in Brazil!
Great marketing, we’ll share with our customers and prospects in Mexico !